BlueRewards helps you turn satisfied customers into customer for life. Developing loyalty is an exciting, but sometimes daunting task to embark on, particularly in the hectic motor trade. Working with BlueRewards will make the entire process easy and painless, ensuring your long term profitability and success.

Customers earn money towards their next car, ensuring that when they next think about changing they talk to you! Our card based scheme keeps your customers thinking of you every time they benefit or save. With our unique approach your customers get rewarded for getting services done at your dealership and more importantly doing things they do every day.

Your customers are encouraged to visit BlueRewards or your branded micro site every time they shop online or to check out the weekly vouchers that can help them save money instantly. Customers are also able to book services and feedback their experiences directly to the dealer.

As your loyalty membership grows you will be able to take advantage of the powerful search and lifestyle profiling of your customers. Using our easy to use tools you’ll be able to SMS, Email or Mail Merge directly to your targeted profiles. With partners that your customers will really value BlueRewards delivers unrivalled activity by card holders. A selection of our partners includes:

• Vodafone, Marks and Spencers, Toysrus, Early Learning Centres, Bhs, Comet, PC World, B&Q, and Play.com

To realise the rewards and benefits customers have to visit your fully branded BlueRewards micro site. Once on the site customers can earn money against their next car and get value from the following areas.

• Dealer Rewards
  Dealers are able to setup rewards that come loaded on the card e.g. £50 off your next car, 10% discount on Accessories, Referral Vouchers the list is endless and entirely up to you.
• Local Rewards
  Dealers are able to create local rewards that they have arranged with local businesses e.g. One day trial at the local gym or a free drink at a nearby restaurant. This can really add a little something extra to the package and is a great way to network with local businesses.
• Online Shopping
  Using our relationships with over 100 online retailers, customers can earn money towards their next car every time they spend with one of our partners. A great example is Vodafone will pay £90 towards your customer’s next car for every new mobile contract.
• Vouchers & Codes
  Your customers are able to print vouchers that can be exchanged in leading high street retailers for instant savings. These help to make your customers think about you every time they do their weekly shop. A select number of partners provide exclusive online discount codes that can help save your customer money online as well.
• Daily Deals
  Every day our team scour the net and high street for the best deals. Knowing that a certain retailer has that DVD you always wanted but never bought at a bargain basement price again drives frequent visits to your branded micro site.

On top of the micro site your fully branded BlueRewards card can also be used to redeem instant rewards with local retailers. Your customers will think of you every time they reach in their wallet. BlueRewards is totally web based so there is no complicated software or hardware to install and your team will feel right at home in no time. Our experienced team will work with you to design and implement your fully branded BlueRewards micro site and Welcome Pack with card. With our guidance you’ll quickly get some valuable local rewards in place that you are free to grow at any point.

You don’t have to worry about anything. We collect the money from our retail partners and store the credit against your customer accounts. When your customer comes back and buys another car we transfer the credit to you. We handle all support queries to ensure your customers have a great experience.

We are committed to growing our retail partnerships and expect to have around 200 merchants onboard by the end of 2009.

With our solution the only thing you have to do is give the welcome packs out each time you enrol a new member! Dealers often ask when and who should they give welcome pack to. We recommend given them to anyone and everyone but the following points of contact work best.

• Ordering of a New or Used car from the dealer
• Taking delivery of a New or Used car from the dealer
• When the customer is in having a service
• Adding a “Request a card” area on your website
• When making outbound calls for service

Taking a few minutes to explain the benefits and enrolling the customer while face to face can really help with activity of the loyalty account. The more active the customer is the more money they earn towards their next car with you and the more times they are reminded about you.


Call or email us for more information or to arrange a presentation of what BlueRewards can do to help you create customers for life.